Management Science II

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Coordinators:

Department of Management Studies , IIT Madras.

email: rmm@iitm.ac.in
phone:

Syllabus:

Module	Topics
Module 1	Introduction to Marketing
	Products and Product Differentiation
	Segmentation,Targeting and Positioning
	Distribution and Channel Management
	Integrated Marketing Communication
	Service Marketing
Module 2	Finance - an introduction
	Financial Statements
	Business Analysis
	Capital Budgeting
	Budgeting and variance analysis
Module 3	Introduction to Operations Managements
	Facilites Planning Location Layout and Movement of Materials
	Forecasting
	Materials Management and Inventory Control
	Production Planning Control
	Case Studies
Module 4	TQM
	ISO Certification
Module 5	Technology
Module 6	Change Management
	Models of Planned Change
	Planned change:An introduction to organisational development
Module 7	Business Organizations
	Business Plan
	Entrepreneurship
	Entrpreneurial Skills
	Estimating Financial Requirements and Source

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